LinkedIn on Monday extended marketers’ access to company page APIs, offering more options and a chance to better assess and manage analytics on the site.
LinkedIn, which last month partnered with Hootsuite, HubSpot, Shoutlet, Salesforce, Spreadfast and Percolate on the API feature, is now allowing marketers to access its platform through a number of other third-party apps.
“We want to enable our clients to manage their content marketing from any tool they are comfortable using,” said LinkedIn seniorp specialist Keith Cowing in a blog post
. “Opening our Company Page APIs means that all applications will have access to LinkedIn Company Pages. This will make it even easier for marketers to generate and manage content on LinkedIn and use our new Sponsored Updates
solution to extend the reach of that content.”
Cowing said all developers are to be given access to the Company Page APIs in a bid to strengthen the firm’s “ecosystem and evangelize important applications and uses.”
“We will continue to select developers who build world-class products and achieve impressive scale to become official partners under our Social Media Management program,” Cowing said. “Developers can see our developer blog posthere
to access the Company Page APIs and get started.”
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